Title: SENIOR MARKET RESEARCH MANAGER
Location: CALIFORNIA-SAN FRANCISCO
Headquartered in San Francisco, UnionBanCal Corporation is a financial holding company with assets of $80.6 billion at March 31, 2011. Its primary subsidiary, Union Bank, N.A., is a full-service commercial bank providing an array of financial services to individuals, small businesses, middle-market companies, and major corporations. The bank operated 401 banking offices in California, Washington, Oregon and Texas, as well as two international offices, on March 31, 2011. UnionBanCal Corporation is a wholly-owned subsidiary of The Bank of Tokyo-Mitsubishi UFJ, Ltd., which is a subsidiary of Mitsubishi UFJ Financial Group, Inc. Union Bank is a proud member of the Mitsubishi UFJ Financial Group (MUFG, NYSE:MTU), one of the world's largest financial organizations. Visitwww.unionbank.comfor more information.
Job Summary:
Reporting to the Market Research Director, the Market Research Specialist is responsible for supporting best in class market research for retail, private, and commercial banking, dramatically shifting our approach on how we market to our non-customers and customers. The specialist will work with internal clients and translate business needs into researchable objectives and work with market research firms to execute and provide insight for the business.
Major Responsibilities:
20% - Consult with the lines of business on information and analytical needs and develop solutions. Interface with LoB executives, determine what business questions they need answered, and scope how to answer those questions. Recommend research methodology, approach internal or external resources, budget, timeline, and structure deliverables. Determine market sizing to analyze population statistics to generate the insights if not readily available.30% - Translate business needs into researchable objectives and manage custom studies as related to Brand Image & Advertising, Customer Experience, and Product Innovations. Determine whether project can be completed in house using survey tools or outsource if phone interviews, advanced analytical software or analytics are required. Responsible for scoping, design and planning, sampling, implementation, project management, analysis, and reporting. Studies may be off the shelf from secondary research or custom work.
30% - Plan, design, and execute brand image and customer satisfaction & loyalty tracking studies. Manage syndicated and secondary research suppliers and research to serve the informational needs of the lines of business. Provide support for the Voice of the Customer program which will include survey questionnaire design/renewal, survey script development, survey result data and text mining using software (e.g. SPSS), causality analysis based on survey results, etc. Design surveys, sometimes with an external vendor, and implementing through a vendor if in-house capability doesn't exist. Manage with research suppliers to deliver on time, within budget, and deliverable excellence.
20% - Conduct analysis and generate business relevant and insightful reports. Generate deliverables such as executive reports, data and analysis answering the business questions and present to executives or research sponsors for decision making. Example, we're going to spend money doing advertising, need to measure how much business outcome was influenced by the amount and channel spent on advertising. Generate actionable customer insights to help make better business decisions. Work with the LoB to identify, e.g. customer experience, how to improve customer experience and identify weaknesses. Understand the profiles of Bank's customers, determine wants and needs, work with the business to implement programs, processes, products to gain more deposits, cross-sell other products, etc.
Additional Information:
Strong business/financial analysis and reporting skills. Familiarity with advanced quantitative techniques and analytical software (SPSS, SAS). Familiarity with hierarchical database and querying languages (Business Object, SQL). Excellent communication skills, both verbal and written. Must be able to convey an inspiring message to large groups as well as one-on-one settings. Experienced project and organizational manager. A strong balance of strategic and business skills, with a high level of intellectual agility and capacity for original thought. A true team player participating on a high quality team of experienced professionals. Ability to work well in a multi-task environment under pressure and tight time constraints.Bachelor's degree required; M.B.A. and consulting experience preferred. 5 - 8 years of experience in custom market research on a combination of client or supplier-side research. Experience in designing and executing large complex multi-year brand and customer satisfaction studies. Experience in designing custom studies from questionnaire writing, sampling design, and reporting and analysis. Prior experience managing market research suppliers.
Union Bank is committed to leveraging the diverse backgrounds, perspectives, and experiences of our workforce to create opportunities for our people and our business. EOE. M/F/D/V
